INDUSTRIES
Qualitative research by industry
The method is the same in any industry: the decision first, groups by profile and every quote with its minute. What changes are the profiles, the stimuli and the questions. These pages explain how it applies to each one.
Industries
Qualitative research for the automotive industry
Customers and non-customers, and the decisions before a model launch.
Qualitative research for consumer goods
Why a product gets picked in seconds at the shelf and what would make people switch brands.
Qualitative research for retail and services
How buying and being served feel, what brings people back and what makes them leave.