Qualitative research guides

Direct answers to what brands ask us most before running a qualitative study.

• How to run a focus group, step by stepThe decision, the table, the guide, recruitment, recording, analysis and delivery.
• In-person or online focus group: when each one makes senseWhat your decision needs, with a quick comparison.
• How to know who said what in a focus groupWhy a room microphone is not enough, and which method is.
• How we measure WR3's figuresWhat each figure measures, on what sample, and what we have not measured yet.