DECISIONS
Qualitative research by decision
A qualitative study is designed from the decision the brand has to make. For each common decision, these pages explain what a focus group answers, what it does not, how we design it and what you receive at the end.
Decisions
Qualitative research before a product launch
What your audience understands, what convinces it and what holds it back, while there is still time to fix it.
Campaign and message pretesting with qualitative research
What people take from it, what they believe and which myths the message has to address.
Why they don't buy: research with customers and non-customers
Purchase barriers, told by the people who chose something else.
Price and value proposition: qualitative research
What your offer is compared with, what justifies paying more and what triggers distrust.
Name and packaging testing with qualitative research
What your audience reads into a name or a pack, and what promise they see in it.
Point-of-sale experience: qualitative research with shoppers
How the store, showroom or service visit feels, and the moment the customer walks out.